Caroline Steiger
Enterprise SaaS Sales Leader with 17+ years in enterprise software, cloud, infrastructure and SaaS transformation.
I build trust with complex enterprise customers, align multi-stakeholder environments and turn strategic business challenges into measurable outcomes.
Not a transactional seller. A trusted advisor for complex enterprise environments.
My strength is combining analytical thinking, relationship building and execution. I enjoy responsibility, I like difficult challenges and I am most effective when business impact, customer trust and long-term value matter.
Challenge-driven
I enjoy complex situations, high expectations and the responsibility of creating clarity where others see friction.
Customer-first
My sales approach is built on trust, preparation, empathy and long-term relationships rather than short-term transactions.
Analytical
I use business cases, TCO logic, ROI thinking and stakeholder mapping to turn technology conversations into commercial outcomes.
Entrepreneurial
Building Fashion Genius strengthened my ability to think like a founder: product, market, execution, resilience and speed.
Enterprise sales experience across SaaS, cloud, infrastructure and transformation.
Years in Enterprise Software Sales
Experienced in complex B2B environments, C-level conversations, public sector and regulated enterprise customers.
Years at VMware
Senior Account Executive responsible for strategic enterprise and public sector accounts in Switzerland.
Transformation Experience
Successfully navigated customers through the shift from perpetual licensing to subscription and SaaS-based models.
City of Basel — infrastructure modernization in a complex stakeholder environment.
City of Basel / ITBS
A long-term enterprise relationship shaped by infrastructure modernization, lifecycle management and strategic platform transformation.
The customer faced platform lifecycle requirements, increasing complexity, security considerations and cost pressure.
I organized architecture workshops, coordinated advisory support and helped position optimized licensing and solution packages.
The relationship was built through responsiveness, ownership and a strong focus on solving real customer problems.
CSS Insurance — commercial leadership during SaaS subscription transformation.
5-year ELA under SaaS subscription conditions
The project took place during VMware's transition from classic license models to SaaS-based subscription models — creating significant technical, commercial and contractual complexity.
The move from perpetual to SaaS required new explanations, financial logic and confidence in long-term value.
I led the commercial process, coordinated internally with technical and deal teams and helped guide the customer through the new subscription model.
The deal became a strong proof point for SaaS transformation, customer trust and structured enterprise execution.
Enterprise selling is never a solo sport.
My strongest results came from aligning customers, technical experts, partners, procurement and internal deal teams around a shared business outcome.
Swisscom / Partner Collaboration
During VMware's shift to SaaS and subscription models, partner collaboration became increasingly important. In joint projects with Swisscom, I was described as structured, solution-oriented, professional and strongly customer-focused.
Accounts referenced
- CSS Insurance — successful 5-year ELA
- Leonteq — successful 3-year ELA
- USB — public-sector procurement and partner complexity
- City of Basel — long-term platform modernization relationship
Consistent feedback from customers, technical teams, partners and assessment.
“Customer- and solution-oriented. A trusted partner over more than five years.”
Team Lead Platform Services, City of Basel
“Instrumental in delivering one of the first subscription-based ELAs in Europe.”
Senior Solution Architect, VMware
“A central force with clarity, structure and customer focus.”
Former Specialised Sales, Swisscom
“Relationship-oriented, entrepreneurial, results-driven and motivated by responsibility.”
Executive Coaching & Assessment, 2025
Founder experience strengthened my sales leadership perspective.
Fashion Genius Technology Lab AG
As Founder & CEO, I built an AI fashion technology venture from zero: positioning, product concept, website, prototype, outreach, customer discovery, investor conversations and go-to-market strategy.
This made me a stronger enterprise seller because I now understand the full commercial system behind a SaaS company: product, market, customer pain, messaging, pipeline, conversion and execution.
What I bring back into enterprise sales
- Founder-level ownership and accountability
- Speed, resilience and prioritization
- Clearer product-market thinking
- Better understanding of SaaS growth mechanics
- Entrepreneurial energy with enterprise discipline
Keepit sits exactly where business risk, data protection and enterprise trust meet.
For me, this is a highly relevant SaaS conversation: customers do not buy backup as a feature. They buy resilience, continuity, compliance confidence and the ability to recover when it matters most.
What Keepit needs
Enterprise growth, customer trust, partner leverage and the ability to translate technical risk into business value.
What I bring
Enterprise sales experience, SaaS transformation, public-sector and regulated-account credibility, and strong stakeholder navigation.
Why now
I want to combine my enterprise sales background with my entrepreneurial experience in a focused, high-growth SaaS environment.
My sales philosophy is simple: build trust, create clarity, and make the customer successful.
That is how I built long-term relationships at VMware. That is what my references confirm. And that is the mindset I would bring to Keepit.
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